How to sell tickets on Squarespace (the complete 2025 guide)

Wondering how to sell tickets on your Squarespace website? Good news – this guide has all you need to know. We cover the different options for selling tickets on Squarespace, with step-by-step instructions to get set up. 

🐿️ In a nutshell: Squarespace doesn’t have its own built-in ticketing system. But it’s still easy to sell tickets using a third-party tool (like Ticket Tailor). 

Doing so means you get the best of both worlds: a beautiful Squarespace website, and robust, easy-to-use ticketing features that help you sell, promote and grow your events.

Can you sell tickets directly on Squarespace? 

You can sell tickets directly on Squarespace (but there are limitations to this, which we’ll cover below). 

To do so, you’ll need to use Squarespace’s Service Products feature. This is a feature designed for selling things that aren’t tangible products (e.g. services), but it’s not specifically set up for ticketing. 

Squarespace also has an RSVP function, but this is more commonly used for things like weddings and private parties.

Here’s a quick snapshot of what you’ll need to do if you choose to sell tickets on Squarespace without a ticketing integration:

• Set up a product page for your event and manually create “tickets” as products.
• Track inventory yourself to avoid overselling, since Squarespace won’t manage ticket limits automatically.
• Manually email confirmation details and event information to attendees after purchase.

Limitations of selling directly on Squarespace

Here’s the thing – selling tickets is sort of its own beast. There are lots of things to consider – like whether you want to sell tickets for specific time slots, set up early bird releases, create seating charts, and use a check-in app for entry at your event.

If you sell tickets using Squarespace alone, you won’t be able to do most of this. Ticketing will be clunkier, more complicated, harder to track, and very limited in terms of the options you’re able to offer your customers.

The easiest way to sell tickets on Squarespace 

The easiest way to sell tickets on Squarespace is with a third-party ticketing integration – like Ticket Tailor. 

This essentially means you use a ticketing platform alongside your Squarespace website.

But don’t worry – you can integrate your ticket checkout form into your Squarespace site. So visitors can still buy tickets directly from your website.

Using Ticket Tailor with Squarespace gives you access to a huge range of time-saving, event-enhancing ticketing features, such as:

• Unlimited events and ticket types – list as many events and ticket types as you like.
• Customized seating charts – create bespoke seating charts for any venue so ticket buyers can choose where they sit.
• Email broadcasts – automate email announcements to your ticket buyers – email everyone in one click.
• Time slot ticketing – set up recurring events and time slots – great for tourist attractions and seasonal events.
• Mobile tickets – customers get custom tickets sent over email, which can be added as printable PDFs or Apple Wallet tickets.
• Free check-in app – scan attendees’ tickets at the door using our free check-in app on your mobile, which gives you live check-in data so you can keep track of attendance.
• In-person ticket sales – sell tickets at the door of your event and use our app to track these sales, even if tickets are paid for in cash.

These are just some of the features you won’t get if you use Squarespace’s ‘Services Products’ feature to sell tickets. Essentially – using Squarespace's Service Products feature to sell tickets is a bit like trying to shoehorn a square into a round hole. (Sorry.)

How to sell tickets on Squarespace – a step-by-step guide

Here’s a run-through of the steps you’ll need to take to sell tickets on Squarespace using the Ticket Tailor integration:

Step 1: Set up your event on Ticket Tailor

1. Head here to create your free Ticket tailor account – it’s free and just takes a minute.
2. Create your event – add relevant info, and customize your box office using our brilliant box office design tool, with eight beautiful, professionally designed themes to choose from. 
3. Create your tickets and customize your checkout form.
4. Publish your event.

Step 2: Embed ticket sales on your Squarespace website

1. From the 'Promote' section of your dashboard, choose 'Website embed codes' from the side menu.
2. Click the link marked 'Edit widget options' to change how the widget looks. From the drop-down menus, you can choose how many events to show, whether the background should be filled or transparent, and whether to show the header and event info. 
3. When you're done editing, click the 'Update widget' button to see a preview of how your widget will now look. 
4. Under the Directions heading, choose 'For HTML Websites', and copy the code block to your clipboard.
5. On your Squarespace site, open a page or post editor. Click an Insert Point or the + icon, and select Code from the menu.
6. Ensuring that HTML is selected in the drop-down menu, delete the existing code and paste in the Ticket Tailor code. 
7. Click Apply to publish the changes.

If you don’t want to embed your checkout

You don’t have to embed your checkout on your Squarespace website if you don’t want to. Some prefer to simply link to their Ticket Tailor box office from their website.

If you do want to do this – it’s worth knowing that our awesome box office design tool makes it easy to set up an event page that works seamlessly with your website branding. We have eight fresh themes to choose from for your starting template, then you can customize colors, fonts and imagery. 

Tips for maximising ticket sales on Squarespace 

Once you’re set up with Squarespace event ticketing – it’s time to focus on maximising ticket sales! Try:

• SEO: Optimise your Squarespace site and landing pages using the most up-to-date SEO practices.
• Email marketing: Use Squarespace Email Campaigns (Squarespace’s email marketing feature) to promote your event. 
• Ticketing strategy: Leverage early bird pricing and special promo codes to boost sales.
• Social proof: Make sure your website showcases plenty of social proof in the form of testimonials, reviews, and videos/imagery of any previous events.

Why choose Ticket Tailor over other Squarespace ticketing integrations

Naturally, we’re not the only ticketing platform to integrate with Squarespace. But here are a few reasons why you might choose us as your ticketing partner:

• Lowest fees on the market – we just charge a simple flat fee per ticket starting at £0.22. (Some platforms charge percentage-based fees – see how event creators can save thousands by using Ticket Tailor instead.)
• Simple, intuitive platform with robust features – designed to make your life easier, and your events more successful.
• B Corp – we’re an ethical business and a certified B Corp. 
• Help save the planet – we donate 1p per every ticket sold through our platform to important environmental causes.
• Incredible customer service – 24/7 on-hand help, and we get back to queries in a few minutes.
• Instant payments: We integrate with Stripe, PayPal and Square – and you get paid instantly every time you make a ticket sale. (Lots of platforms hold onto your money until after your events 😟.)

FAQs about selling tickets on Squarespace

Can I sell tickets directly through Squarespace?

Yes, but with limitations. Squarespace doesn’t have a built-in ticketing system, so you’ll need to create “tickets” as products using its Commerce tools. While this works for simple events, it lacks features like automatic ticket delivery, attendee management, and real-time capacity tracking. For a smoother, more professional experience, using a dedicated ticketing integration like Ticket Tailor is a better option.

Does Squarespace charge extra fees for selling tickets?

If you’re using Squarespace’s built-in commerce features, you’ll pay standard Squarespace transaction fees (unless you’re on the Commerce Advanced plan) plus any payment processor fees, like Stripe or PayPal. However, if you use an external ticketing platform like Ticket Tailor, Squarespace doesn’t take an additional cut – you just pay your chosen ticketing platform’s fees. 

What’s the best ticketing app for Squarespace?

For most event organizers, Ticket Tailor is the best option. It integrates seamlessly with your Squarespace site, lets you embed a branded checkout directly on your event page, and has the lowest fees around. Unlike alternatives like Shopify plugins, Ticket Tailor is designed specifically for smooth, scalable ticketing – whether you’re hosting a small workshop or a large festival.

Can I sell both digital and physical event tickets?

Yes. If you’re using Squarespace alone, you can technically sell both, but you’ll need to manually manage ticket delivery and attendee communications. With Ticket Tailor, you can automate digital ticket delivery, issue QR codes for seamless check-ins, and even track physical ticket sales – all from one central dashboard.

Start selling tickets on Squarespace today

Whether you’re running a local yoga class, hosting a national conference, or selling tickets to a large-scale festival, Squarespace makes it easy to create a stunning event page – and Ticket Tailor makes selling tickets effortless.

By integrating Ticket Tailor with your Squarespace site, you get:

• A seamless, branded checkout that keeps attendees on your site
• Easy tools for managing events, attendees, and promotions
• The lowest ticketing fees on the market 

No-brainer, we say 🤷. 

Ready to start selling? Create your first event today with Ticket Tailor and start selling tickets on Squarespace in minutes.