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Sell products alongside your tickets

Products give you the ability to grow your event and business beyond ticket sales. Simple and quick to set up, you're able to sell merchandise when guests buy tickets for your event or in an all-year-round store front.

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Selling products at merch stand

Used by over 80,000 ticket sellers world wide

Getting the most out of your Ticket Tailor store

Your store is your shopfront, enabling you to create and customize the way you offer products and merch. With the ability to sell all-year-round (as well as an upsell in your ticket checkout flow) your store gives you the flexibility to boost revenue on top of ticket sales.

Sell products as well as tickets

Your event doesn’t stop at entry. From merch and programs to CDs and add-ons, you can sell products alongside your tickets, or through your year-round Store. It’s an effortless way to increase revenue while enhancing the experience for your attendees.

  • Upsell products directly at checkout
  • Sell items in your standalone online Store
  • Add booking fees if needed
  • Attach products to one, some, or all events

Stay in control of your stock

Whether you’ve got 50 T-shirts or unlimited digital downloads, you decide how much to sell and how it’s managed. Flexible stock controls make it easy to avoid overselling and keep everything running smoothly.

  • Set overall quantity limits
  • Control per-order limits
  • Switch between limited or unlimited stock
  • Hide or take products off sale at any time

Offer variations your audience will love

Different sizes, flavours or upgrades? No problem. Create product variants so your attendees can choose exactly what they want, while keeping everything organised behind the scenes.

  • Create size, color or flavour variants
  • Duplicate products to save setup time
  • Apply discounts to specific products
  • Sell food and drink, and more, in advance

Fulfil orders and track sales

Keep fulfilment simple, whether you’re handing out merch at the door or preparing pre-orders in advance. Track every product sold and export reports whenever you need them.

  • Issue QR codes for product collection
  • View detailed product sales reports
  • Filter and export CSV reports
  • See whether items were sold via event or store
Amy LaBelle founder of LaBelle Winery smiling at customer with glass of red wine in her hand
Laura Edralin Laura Letters Life Calligraphy Teacher
Becky Jackson serving wine at her event

Here's what our Creators have to say

“Not only has it made our guest experience so much better, but it has made our team feel so much more comfortable.”

Amy LaBelle, LaBelle Lights, USA

“At any point in the process of either building or promoting my events I can ask them a question and I get a response in just a few minutes.”

Laura Edralin, Laura Letters Life, London

“Ticket Tailor has been integral in supporting me as a new small business in terms of affordability and simplicity.”

Becky Jackson, Legs Body Finish, London

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How to set up your first products on Ticket Tailor

FAQs - Ticket Tailor Store set up

Can I sell products alongside my event tickets?

Yes. You can upsell products directly at checkout so customers can add items to their order while buying tickets. It’s a simple way to increase your average order value without adding extra steps for your audience.

Can I sell products without linking them to an event?

Absolutely. Every Ticket Tailor box office includes a built-in online Store, so you can sell products independently of your events, perfect for merch, digital downloads or year-round sales.

How do I manage stock levels for my products?

You’re in full control. Set overall stock limits, restrict how many items can be purchased per order, or sell unlimited quantities. You can update stock levels at any time as your inventory changes.

Can I offer different sizes or variations of a product?

Yes. You can create product variants such as different sizes, colors or flavours. This keeps checkout simple for your customers while giving you flexibility behind the scenes.

How do I track and fulfil product orders?

You can view and export detailed product sales reports from your dashboard at any time. If needed, you can issue QR codes for collection and scan them at your event using the Check-in app.

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