“What’s great about Ticket Tailor — and an anomaly in the ticketing industry — is the immediate access to your funds.”

The Tweed Run: London’s most stylish cycling event, powered by Ticket Tailor

Looking for event inspiration with vintage flair and community spirit? Meet The Tweed Run: a truly one-of-a-kind group ride through the streets of London where cyclists trade lycra for tweed, and pedals for panache.

Founded in 2009, this iconic annual ride blends tradition, sustainability, and style, celebrating the golden age of British cycling. Think penny-farthings, waistcoats, wool blazers, and a glorious gingham-filled picnic to finish.

In this episode of Our Event Creators, we chat with Megan, Head of Marketing for the Bourne & Hollingsworth group, about what makes the Tweed Run such a beloved cultural event — and why they switched to Ticket Tailor from Design My Night to handle event registration and ticketing with ease.

From skyrocketing competitor fees to the need for more control and flexibility, Megan shares how Ticket Tailor became the ideal ticketing partner for their growing roster of events: “What we really liked about moving across to Ticket Tailor was the transparency in fees,” Megan explains. “We didn’t have to then increase our costs and budgeting, or increase the price to the ticket holder.” That shift allowed them to keep events accessible and fairly priced, without sacrificing on functionality or support.

“One of the other things that I think is really great about Ticket Tailor, and is an anomaly actually in the industry of ticketing platforms, is that there’s immediate access to your funds.” It’s a detail that makes a big difference, especially for independent organizers managing multiple events and cash flow in real-time.

Whether you’re an event organizer looking to build unique, community-first experiences or a cycling enthusiast intrigued by tradition with a twist, this episode is not to be missed.

See it in action: Tweed, Tandems and Penny-farthings