📣 Box Office Design Winner: Introducing Elevate with Ellie! 

We’re thrilled to announce Ellie Lloyd Jones – and her inspiring nature-based coaching initiatives Elevate with Ellie and Elevate Netwalking – as a winner of our Box Office Design competition! 

In April 2025, we launched a powerful new box office design feature, letting users create stunning, custom event pages that showcase their brand. The tool provides eight fresh themes to choose from, with intricate customisation features – event creators can edit fonts, colors, and photography to create a page that feels totally unique to their event’s personality. To celebrate, five awesome Ticket Tailor users had their box offices transformed by our Brand & Design Manager, Karishma.

We love stories like these. The ones where someone builds an incredible career over many years, then gets that itch to do something that just feels more like them. Cue: a reimagining of self or, perhaps more accurately, a sort of coming home to self. Let us explain. After spending two decades leading teams and projects in the corporate world, Ellie Lloyd-Jones realized that, even though she was very good at what she did, it was a specific element of her work that really lit her up. Connecting with people, and helping them move forward, was the part of her job that Ellie felt most attuned to. But it was often her job that held her back from really exploring how far she could go with this.

Fast forward to today (read on to learn the full, inspiring story), and Ellie now runs Elevate with Ellie and Ellie Netwalking – initiatives that see her helping people to “find freedom for their physical and mental well-being by getting out from their desks and into nature”. It’s really intriguing – and impressive – stuff. So if you’re sitting at your desk wondering if your job is really all you are meant to be doing – or whether, perhaps, you have another, more authentic calling – we’d highly recommend reading this interview. It might just be the nudge you need 💫.

Hey Ellie! Congrats on winning the competition 🎉. Take us back to the beginning – what inspired you to create your nature-based coaching business? 

I spent over 20 years in the corporate world, leading teams and projects and, while I was good at it, what I really loved was connecting with people. Understanding what made them tick, what got in their way, and helping them move forward. I didn’t call it coaching back then, but that’s exactly what it was.

Eventually, I got tired of trying to fit into a version of leadership that didn’t feel true to me, as it often ignored instinct, empathy, and real human connection. So, I stepped away from all of that, quite literally, and took my work outside.

That’s how Elevate with Ellie was born. I started inviting people to join me for coaching walks in nature because that’s where I felt most at ease. I was struggling to fit everything into my week so when a friend suggested I combine my love for moving outdoors with coaching people, I thought it was a crazy idea. 

I realized how powerful it is when people are given the space to slow down, engage their senses and escape the four walls – I realized it helped me to be a better coach too.

Now, through mainly team and group coaching, I run Elevate Netwalking – coaching walks where I encourage people to connect more with themselves through coaching prompts, with each other and with nature. I also have ambassadors in different counties across the UK who run these walks locally too.

It feels a bit selfish that I created this way of being to suit me but it seems that, in doing so, I attracted more people than when I tried to give them what they said they wanted.

That’s a really interesting insight! What have been some of your biggest achievements since starting your coaching business? 

The biggest achievements have definitely been having ambassadors to run my events in Cambridge, North Wales and other future counties. They approached me because of the ethos of Elevate Netwalking – coaching for good and giving back. It wasn’t something I set out to do and I still find it amazing that other people believe in my vision so much that they want to replicate it. I am also walking the length of the River Thames – 215 miles – in a series of walks over 18 months with Professor Jonathan Passmore from Henley Business School to raise the profile of outdoor coaching.  

We are inviting people to join us for free to experience outdoor coaching or just to support us.  It’s such a great experience. I also love that in January we partnered with Cheshire Wildlife Trust, who provide me with local information about wildlife in the areas I run my events. This helps me create bespoke coaching cards that reflect the character traits of the area while weaving in specific coaching prompts.

And have you encountered many challenges?

The main challenges I encounter are definitely to do with keeping up to date with everything in general – everything seems to move so quickly. As a small business owner, I started my business to coach people. I actually spend most of my days updating systems, carrying out marketing, managing finances, promoting my events, doing general PR, working through admin, strategising, working on sales and even doing graphic design and website building! Oh, and firefighting!  This is why I was so grateful to win this competition. I don’t have the time, headspace or know-how to update my ticket tailor Box Office to such a high standard as Kashima has done for me.

Sounds intense – happy to help 😅. What do you find most rewarding about your business and events?

I love that I had this idea and the ripple effect has stretched so far that people from across the world – Singapore, Australia, Canada, USA – all contact me to find out more about how they can run similar events near them. Another very rewarding aspect is the feedback I get from people who have attended E|evate Netwalking events and had a real shift in perspective, whether they’re events run by me or my ambassadors. It’s always a pinch-me moment.

How do you market Elevate with Ellie and Elevate Netwalking?

Networking and LinkedIn are definitely the two most powerful marketing tools in my repertoire. I use Instagram and TikTok too, but not as much.

Now tell us, what inspired you to apply to our Box Office Design competition? ✨

First of all I never expected to win! It was a very pleasant surprise. Secondly, as I mentioned above, as a small business owner there is soooo much to juggle all of the time, so it was nice to have a job taken off my hands. I also don’t have the funds while I am growing my business to outsource these tasks to experts so to have the opportunity for some expert support was too good an opportunity to pass up.

How did you find the process of entering the competition as a whole – were you happy with the results? 

It was so seamless!  From entering the competition to being told I had won. Then the speed and ease of having a call with Karishma and Olivia to talk about my needs and have it completed was about a week. And Karishma and Olivia were so lovely! I think the tool is great and am so happy with the finished results. My box office looks really professional, is integrated with my website and is very easy to use and navigate.  

That’s great to hear! We’d love to know – why did you choose Ticket Tailor as your ticketing partner? 😀

Up until January last year I used Eventbrite but I didn’t like the customer service or the fees associated with it. Also, my business is built on giving a percentage of the ticket sales to charity so I love that Ticket Tailor has that same core ethos.

Have you found any features particularly useful?

I love the email broadcasts feature, which means I can automate messages to ticket holders. This is so helpful and saves me a lot of time and headaches from having to do this manually myself, or by connecting to mailerlite via a zap.

Finally, what does the future hold for Elevate with Ellie and Elevate Netwalking? 💫

I would like to continue growing Elevate with Ellie and having more ambassadors across the UK.  I am also planning to write a book about the River Thames Source to Sea journey with Jonathan.  Plus, I’m hoping to produce my coaching cards to sell to others.

My whole purpose for Elevate Netwalking is to make it easy for people to step outside during their working day. We have designed a world that’s convenient but makes us ill – sedentary lifestyles, confined to four walls, breathing in recycled air and under artificial lights and being overly connected to technology… and we wonder why we don’t feel well, and why there’s an epidemic of loneliness and poor mental health!

The purpose behind Elevate Netwalking is to make it easier for teams and small business owners to step outside and connect more with themselves, each other (rather than being connected via technology), and with nature. Because if we appreciate and take care of the nature on our doorstep then the ripple effect extends far and wide for the planet.

Wow – that’s really powerful, and has certainly got us thinking! Thanks so much and congrats again, Ellie!

Find out more about Elevate with Ellie and Elevate Netwalking.

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